Fashion News
Dior Announces Lewis Hamilton Seven-Time F1 Champion, As The Newest Dior Ambassador For The Men’s Collection
Contemporary Approaches | July 15, 2024
photo via @Dior/Instagram
Dior announced a new partnership with Lewis Hamilton as the newest Dior Ambassador for the men’s collection. As an innovative partnership approach, the collection will feature Hamilton's unique design vision with Dior men’s artistic director Kim Jones.
Dior announced in an Instagram post on July 15: “The House is pleased to welcome Seven-Time Formula 1 World Champion @LewisHamilton as the newest Dior Ambassador for the men’s collection. Fresh from his victory at the British Grand Prix, this momentous announcement kicks off with the release of a lifestyle capsule designed as part of a guest collaboration with Dior’s Creative Director of Menswear, @KimJonesStudio — reaffirming a lasting legacy of embracing icons who redefine what is possible.”
photo via @Dior/Instagram
Lewis Hamilton will be a guest designer for the capsule collection of clothing and accessories with Kim Jones who both share a love of nature and a desire to celebrate Africa. The collection is set to launch in October.
Dior said : “Virtuosity, functionality, luxury: this amalgam manifests as a personal paean to a winter lifestyle, one lived by the capsule’s guest designer and newly announced Dior Ambassador, @LewisHamilton. To elaborate this pursuit, @KimJonesStudio credits, ‘A shared love of nature, a desire to celebrate Africa and an interest in the artisanal processes and techniques that unite craftspeople in Africa with the savoir-faire of the ateliers…’, as dynamic forces that lean into the multi-talented racing driver’s streetwear sensibility to charge the Lifestyle Capsule centered around skiing and snowboarding. ‘