Donatella Versace Steps Down As Creative Director of Versace And Assume The Role of Chief Brand Ambassador Effective April 1, 2025
By Contemporary Approaches | March 2025
Photo: Donatella Versace
On March 13, 2025, Capri Holdings Limited (NYSE:CPRI), a global fashion luxury group consisting of iconic, founder-led brands Versace, Jimmy Choo and Michael Kors, announced that Donatella Versace will steps down as Creative Director of Versace and assume the role of Chief Brand Ambassador effective April 1, 2025.
In her new role as Chief Brand Ambassador, “Ms. Versace will dedicate herself to the support of Versace’s philanthropic and charitable endeavours and will remain an advocate for the brand globally,” according to a statement by Capri Holdings Limited.
Meanwhile it was also announed that Dario Vitale has been appointed Chief Creative Officer effective April 1, 2025. Mr. Vitale joins Versace from Miu Miu where he was formerly the Design and Image Director.
Donatella Versace said, “Championing the next generation of designers has always been important to me. I am thrilled that Dario Vitale will be joining us, and excited to see Versace through new eyes. I want to thank my incredible design team and all the employees at Versace that I have had the privilege of working with for over three decades. It has been the greatest honor of my life to carry on my brother Gianni’s legacy. He was the true genius, but I hope I have some of his spirit and tenacity.
In my new role as Chief Brand Ambassador, I will remain Versace’s most passionate supporter. Versace is in my DNA and always in my heart.”
CEO of Versace Emmanuel Gintzburger,said, “Versace is what it is today because of Donatella Versace and the passion she has brought to her role every day for nearly thirty years. The universal values she stands for and her love for uncompromised creativity anchored Versace far beyond a brand or a company. Working alongside her has been an incredible privilege and pleasure. I am confident in the company and where it stands today, as we are well-prepared for the organization to write this new chapter for the house.
Versace stands out as one of the most iconic names in the fashion world. Since its inception in 1978, the luxurious House has not only captured the essence of high fashion but has also become a cultural phenomenon.