EssilorLuxottica And Meta Announce An Extended Long-Term Partnership To Continue Innovating Smart Eyewear

Ray-Ban Meta Sunglasses allow “wearers to enjoy hands-free connectivity, enabling them to place phone calls, capture and share photos and videos, listen to music, and even live stream content. “

On September 17, EssilorLuxottica announced, “that it has extended its partnership with Meta Platforms by entering into a new long term agreement, under which the parties will collaborate into the next decade to develop multi-generational smart eyewear products.”

Francesco Milleri, Chairman and CEO of EssilorLuxottica said, “Over the past six decades, EssilorLuxottica has led the transformation and modernization of the eyewear and eyecare industry, positioning among the world’s leading innovators. We invest hundreds of millions every year in R&D to create products that improve quality of life for billions of people, and impact how they see the world and each other. The incredible work we’ve done with Meta, still in its early stages, has already proven to be an important milestone in our journey to making glasses the gateway to the connected world. I would like to thank the EssilorLuxottica team and our Chief Wearables Officer Rocco Basilico together with the Meta team for the great job done. We look forward to continuing to chart the future of the category together.”

Ray-Ban Meta glasses empower users to stay fully engaged in the present moment, fostering genuine and immersive life experiences. With recent incorporation of Meta AI in the United States and Canada, users now have the ability to accomplish tasks, find inspiration, and facilitate seamless connections.

Mark Zuckerberg, Founder and CEO of Meta said, “I'm proud of the work we've done with EssilorLuxottica so far, and I'm excited about our long term roadmap ahead. We have the opportunity to turn glasses into the next major technology platform, and make it fashionable in the process."

By leveraging EssilorLuxottica’s extensive expertise in the eyewear industry and its vast global network of retail and wholesale locations, Ray-Ban Meta glasses have successfully achieved the perfect fusion of style and functionality. This, combined with Meta’s cutting-edge technological advancements, has propelled the glasses to new heights, generating widespread enthusiasm and adoption.

As a result of their innovative design and technological integration, Ray-Ban Meta glasses have transitioned from being a niche product to a mainstream sensation, leading to a surge in consumer demand.

According to EssilorLuxottica , “the glasses, now a mainstream product, are in high demand in the markets they’re available in, including the US, CA, the UK, Australia and many European countries including Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Spain and Sweden.”