Formula 1 Announces TAG Heuer Will Return As The Official Timekeeper in 2025, Starting a 10-year Partnership With LVMH

Formula 1 has announced that TAG Heuer will be the Official Timekeeper in 2025, beginning a 10-year partnership with LVMH.

”In 1971 Heuer made history by becoming the first watch brand to sponsor a Formula 1® team, with its logo emblazoned on the cars of Scuderia Ferrari. This marked the beginning of a long and fruitful involvement with the sport, including serving as the Official Timekeeper of Formula 1® from 1992 to 2003. For decades, TAG Heuer has reigned supreme on the racetrack. Over 230 Grand Prix wins. More than 500 podium finishes. 15 World Drivers’ Championship titles. 11 World Constructors’ Championship titles.” via @tagheuer.com

According to Formula 1, “The brand’s links with current F1 teams began in 1971 when Ferrari needed a timing system for their new test track at Fiorano, Italy, for which they chose Heuer, as the company was known at the time.”

Stefano Domenicali, President and CEO of Formula 1, said: “I am delighted to welcome TAG Heuer as the Official Timekeeper of Formula 1 as they start the next stage of their long history in our sport. With their focus on innovation, accuracy and excellence, they are a natural partner, and I am excited to see how our intertwining heritage can tell new stories for the future as we celebrate our 75th year.”