Brand Collaborations
Mercedes-Benz and Moncler Special G-Class Collaboration Blends 90’s Heritage with Contemporary Design
Contemporary Approaches | October 20, 2024
"Past Forward. Where the Future is driven by the past"
On October 19, Moncler and Mercedes-Benz unveiled their new collaboration, showcasing the limited-edition market launch of the G-Class Past II Future at the ‘City of Genius’ show in Shanghai.
Designed by the iconic Japanese designer and musician NIGO, the design updates the 1990s G-Class classic, with Nigo’s creative contemporary aesthetics, which marks “45 years of the G-Class legacy reimagined for today.”
DESIGN
“Mercedes-Benz and Moncler are continuing their creative journey with the fashion designer, musician and entrepreneur NIGO. 'Mercedes-Benz Project G-Class Past II Future' is a new art piece that brings in 90s culture by merging the iconic G-Class with Moncler’s signature design. The art piece showcases how history inspires future innovations.”- Mercedes-Benz
Entering the retail market with its first purchasable product with just 20 vehicles, the Project G-Class Past II Future includes an exclusive capsule collection “The accompanying Mercedes-Benz x @moncler by @NIGO clothing collection puts the designer’s Genius street-styled spin on iconic brand signifiers from both brands,” as per mercedez.
HERITAGE:
The interior of the Mercedes‑Benz Project G-Class Past II Future blends 90s design elements with modern updates. The tartan seats highlight its iconic heritage, while the updated dashboard and steering wheel combine classic design with contemporary functionality.”-Mercedes-Benz