Rihanna Launches A New Era As The New Face of Dior’s J'Adore Frangrance

Rihanna is the new face of Dior's J'adore fragrance, in a new short film released on September 1st, Rihanna officially launches a new era as the new face of the J'adore fragrance as she says the campaign’s phrase, “Your dreams, make them real.”

The highly anticipated new campaign was captured by the legendary photographer Steven Klein, featuring Rihanna's hit song "Love on the Brain" in the background, which adds to Rihanna's influence on music and culture.

In a new short film released on Sunday, September 1st, Rihanna was revealed as the new face of the J'adore fragrance, delivering the campaign's slogan, "Your dreams, make them real."

In an interview with ELLE UK Rihanna says about Klein, “It’s such a joy to work with artists like him! And full circle to be back at Versailles for Dior with Steven Klein! Dream team baby!.'

The campaign was shot at Versailles:“Returning to the prized landmark and the same fabled walls where Rihanna shot the brand's 'Secret Garden IV' campaign back in 2015, Versailles has long held distinguished ties with the fashion house. An emblem of French tradition and opulent luxury, Christian Dior first laid eyes on the glittering Versailles in the 1940s, showcasing his progressive designs at the storied palace during the New Look era, a time of significant sartorial revolution.”- ELLE UK

This marks a fresh chapter for the fashion house as the singer takes over from its longtime muse, Charlize Theron, who served two decades as the face of the iconic perfume.

Véronique Courtois, CEO of Parfums Christian Dior“We are incredibly proud to welcome Rihanna into the Dior family. Her golden dream promises to be unique, reflecting a fragrance that is present for women, and retains its radiance."

'I have always loved this perfume. My mother worked in a perfume shop and she used to bring home the testers when they were almost empty. There was always a bottle of J'Adore in the house,' Rihanna tells ELLE UK.